It’s been well documented that working hard is not synonymous with success, and entrepreneurs know this more than anyone else. Some of the hardest working, well meaning, highly motivated and self-determined people own their own business. They are out there working for free day after day, year after year. They keep hoping for that lucky break—the tipping point, where their business takes off and their hard work pays off. Sadly I’ve seen some throw in the towel at the brink of financial ruin and go back to work for someone else. What’s the difference between one business that flourishes from the start and another that flounders for years never turning a profit? As a maid service business coach, I see hard working people spin their wheels day after day, until they finally "get" what's missing.
The problem and the solution lie generally within the owner themselves. They take such great pride in their product or service they can never get past the “technician’s” mindset. They hold back their company by insisting on perfection standards that cannot be duplicated beyond their hands-on surroundings. This frustrates competent employees and sets up customer expectations that can only be met by the owner. The most successful entrepreneurs aren’t necessarily the ones with the best product or service, but instead have the most duplicate-able system that delivers consistently without their hands on the wheel.
The problem and the solution lie generally within the owner themselves. They take such great pride in their product or service they can never get past the “technician’s” mindset. They hold back their company by insisting on perfection standards that cannot be duplicated beyond their hands-on surroundings. This frustrates competent employees and sets up customer expectations that can only be met by the owner. The most successful entrepreneurs aren’t necessarily the ones with the best product or service, but instead have the most duplicate-able system that delivers consistently without their hands on the wheel.
And, secondly, the most significant factor in entrepreneurial success, in my humble opinion: They possess the ability to communicate a compelling reason why they are the obvious choice when it comes to their service or product. They communicate effectively, their expertise, knowledge and skill. That “little ability” is more important to the process of success than the product or service itself.
If you can’t promote yourself, your company, and your service or products it won’t matter if you’re the best because no one will know it! Effective promotion is not just marketing, it’s the life and breathe of your business. Miss it and you will expire before you succeed. www.themaidcoach.com
